Setup included on annual plans
App Store and Google Play publishing under your brand, domain and SSL, menu import and go-live QA. $299 one-time on monthly billing; included when you pay annually.
£58 a month for one location, billed in GBP and set for the United Kingdom rather than converted from a US list. Unlimited orders, zero commission and your native apps included — priced per location, and cheaper as you grow.
£58 / location / month
Priced in United Kingdom (GBP) — every market on one page
It gets cheaper as you grow: £51 per location from your fourth site, £43 from your tenth.
Pay annually — 2 months free — and setup included on annual plans.
No feature gates and no per-order commission. The number of locations changes the rate; it never changes what you get.
Each market is priced against what its own category leader charges, never by converting the US figure. This is the evidence behind this row.
Who buys Devfood here
The UK buyer is typically a takeaway, a small restaurant group or a dark kitchen that already lives on the marketplaces and wants a direct channel with the same convenience for the customer — a branded app in the App Store, delivery tracking, loyalty — without a commission line. Devfood bills in pounds and prices the whole stack per site, which is the unit UK vendors quote in too.
Why band A
The United Kingdom is band A. Flipdish, which sells into the UK and Ireland, publishes a per-site subscription in pounds on its UK pricing page, which is the most direct local comparison in the category; Devfood sits under it with the branded app and unlimited orders in the base price rather than a tier up.
Only what each vendor states on its own site, read on the date shown — no review-site figures. Where a vendor prints no price, the row says so rather than carrying a number from an older reading. Vendors change their pricing without announcing it; if a row no longer matches, tell us at contact@devfood.com.
Flipdish — Essential (UK)
From £119 a month per site billed annually, £139 a month billed monthly, both excluding VAT; transaction rates are described as transparent but not printed
Read 18 August 2026 from flipdish.com/pricing
UpMenu — Basic / Standard / Premium
Basic $49, Standard $89 and Premium $169 a month for one location, with the branded app a $49 a month add-on for each location
Read 21 August 2026 from upmenu.com/pricing/
Vendor names are trademarks of their respective owners. The figures reflect our reading of publicly available pages and are not endorsed by any vendor named.
The location count changes the rate and the market changes the currency. Neither changes what you get.
App Store and Google Play publishing under your brand, domain and SSL, menu import and go-live QA. $299 one-time on monthly billing; included when you pay annually.
Pay for 10 months, get 12. Monthly billing has no minimum term.
Coming from GloriaFood? The rescue plan is £58 a month for one location in GBP, price-locked for 12 months, setup included, until GloriaFood closes on 31 March 2027.
The migration planThe questions food businesses in the United Kingdom ask us most about cost and billing.
£58 a month for one location, billed in pounds and stated before VAT. From your fourth site the whole account moves to £51 a month per site, and from your tenth to £43. Unlimited orders, no commission, native apps included.
Yes — the build and the store publishing under your own brand are part of the subscription, not a higher tier. You hold the developer accounts, so the apps remain yours; Apple bills its own annual developer membership directly to you.
If it is Clover, Square or Toast, orders sync two ways with it. If you would rather run one system, the Devfood POS register, kitchen display and self-order kiosk are optional add-ons quoted separately — they are never required to use the ordering platform.
It is the one question that decides whether Devfood is the right platform for you — and if the answer is the second one, we would rather say so now than three steps into a price list.
Single restaurant or small chain
You run your own brand and your own locations. You want customers to order from you — not from a marketplace you do not control.
Devfood — you are in the right place
Marketplace operator
You run a platform where many restaurants list and customers discover them through your app. You need multi-vendor routing, commissions, and operator tooling — not a per-location white-label stack.
Take a look at SuperAppSee Devfood in action with a free, no-pressure demo. We'll show you exactly how your branded apps will look and answer every question — usually within one business day.
Free demo · No commission · No minimum contract