A White-Label Food Ordering App in Your Own Store Listings
Your name on the App Store and Google Play, your menu, your prices, your customer list — for pickup, dine-in and delivery, with no commission on the order.
A white-label food ordering app is ordering software published under your restaurant's name rather than the vendor's. Customers find your app in the App Store and Google Play, order from your menu at your prices, and pay into your merchant account — and you pay the software vendor a fee instead of a marketplace a percentage.
The word doing the work in that sentence is published. A great many products described as white-label put your logo on an app that lives in the vendor's own developer account, which means the listing, the ratings and the install base are theirs. Ours go in yours. If you also run delivery drivers, the white-label food delivery app page covers the dispatch side.
What your customer downloads
A fast, branded ordering experience your customers will actually want to use — browse, order, pay, and track without ever touching an aggregator.
- Menu browsing & search
- Cart, checkout & secure payment
- Live order tracking on the map
- Wallet, rewards & vouchers
- One-tap reorder & order history
- Ratings & feedback
Available on Web, iOS, Android — and three more apps behind it .
One app, however the customer wants to eat
All three on the same subscription. You are not buying an ordering product and a dine-in product.
- Pickup and order-ahead
- Customers order and pay before they arrive and collect without queueing, with a notification when the order is ready. The channel with the best margin, because nobody is driving anywhere.
- Dine-in by QR
- A code on the table opens the same menu, takes the order and takes payment, so a table turns without waiting for someone to come and take a card. Same menu data, no second system to maintain.
- Delivery
- Your own riders, an on-demand courier network, or both. That has its own page — it is the half of the platform with the most moving parts.
What an app will not fix
It will not bring you customers who have never heard of you. Discovery is what a marketplace sells, and it sells it at 15–30% of the order. An app in your own name is for the people who already choose you — turning them from somebody else's users into yours.
It will not make a bad menu photograph well, and it will not compensate for a checkout nobody can finish. Those are the two things that actually decide whether direct ordering works, and neither is a software feature.
If almost all your online orders come through a marketplace today and there are only a few of them a week, a flat monthly fee is worse than a commission. Do the arithmetic first — orders × average order value × commission rate, against the fee — and the calculator will do it with your numbers.
White-label ordering apps, answered
What is a white-label food ordering app?
An ordering app sold under your own name rather than the software vendor's. Your customers download an app called after your restaurant, from your own App Store and Google Play listings, and order from your menu at your prices. The vendor builds and maintains it; you pay a fee rather than a commission on each order.
Whose App Store account are the apps published under?
Yours. That is the difference between a white-label app and a skinned one, and it is the question worth asking every vendor: if the listing lives in the vendor's developer account, so do your reviews, your ratings and your users. We do the build and the submission; you hold the accounts. Apple bills its own annual developer membership directly to you.
Does it work for pickup and dine-in, or only delivery?
All three, on the same subscription. Pickup with order-ahead and a ready notification, dine-in by QR at the table, and delivery if you do it. Plenty of restaurants on Devfood never dispatch a driver at all.
What happens to my menu when prices change?
You change it once in the admin dashboard and it is live everywhere — web, iOS, Android and the in-store screens — without an app-store resubmission. Menus, modifiers, availability and per-outlet pricing are data, not part of the app build.
Can it connect to the POS I already run?
Yes for Clover, Square, Toast — orders arrive on the till and menu changes flow back, so the counter and the app do not disagree. Every connection is named on the integrations page; if a connector is not on that list, it does not exist yet.
Will customers actually download a single-restaurant app?
Your regulars will; casual first-time buyers usually will not, which is the honest answer. That is why the web ordering site matters as much as the apps — it needs no download and carries the same branding, menu and checkout. The apps earn their keep on repeat customers, where push notifications and one-tap reorder do the work.
Ready to Own Your Online Ordering?
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