A White-Label Food Delivery App Under Your Own Name
Branded customer ordering, a driver app with live GPS, auto-dispatch that assigns jobs without a human, and courier networks for the nights your own fleet cannot cover.
A white-label food delivery app is delivery software published under your brand instead of the vendor's — a customer app for ordering, a driver app for whoever delivers, and the dispatch and tracking that connect them. You pay a software fee; nobody takes a percentage of the order.
The ordering half of that is the easy half. What separates a delivery product from an ordering product is everything that happens after the kitchen: who gets the job, how the customer knows where it is, and what you do on a Friday when every rider you have is already out. That is what this page is about. If you do not deliver — or you already hand delivery to someone else entirely — the white-label food ordering app page is the one you want.
What the rider actually holds
Put your own delivery fleet on the road. Drivers get assignments, navigation, and a simple flow to mark each step of the delivery.
- Assigned & available orders
- Turn-by-turn navigation
- Live status & location sharing
- Proof of delivery
- Earnings & trip history
- Auto-dispatch ready
It carries your name and icon, like every other app in the set — see all of them .
How a job gets assigned
Three modes, and you are not locked into one. Most operations start manual, watch it for a fortnight, then let the scoring run.
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Manual
A dispatcher sees every live order and every available rider on one panel and assigns by hand. Slowest, and the right starting point while you learn what your own delivery times actually look like.
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Automatic
The platform scores the available drivers on distance to the pickup, current load and vehicle type, offers the job to the best-scoring rider, and moves to the next one if it is not accepted before the timeout. A dispatcher can still take any order back.
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Hand it out
When nobody of yours is free — or you run no fleet at all — the delivery goes to a courier network with a live quote. The order, the customer and the branding stay yours; only the driving is bought in.
4 networks you can hand a delivery to
Connected and maintained, not a roadmap. Each charges its own per-delivery rate directly to you.
DoorDash Drive
Hand a delivery to a DoorDash courier with a live quote when your own drivers are stretched — or run no fleet at all. The order stays yours; only the driving is outsourced.
Uber Direct
Uber couriers for your own-brand orders, quoted per delivery and tracked in the same customer app as your own drivers — no marketplace listing, no commission on the order.
Shipday
A single connection to the local and third-party couriers Shipday aggregates in your market, with the tracking link pushed to the customer automatically.
Nash
Nash routes each delivery to the best-priced available courier network in your area, so a busy Friday does not depend on one provider having drivers free.
Every connection this platform maintains is named on the integrations page — if a connector is not on that list, it is not an integration.
When this is the wrong purchase
If you are pickup-only, none of the above earns its keep and you are paying for a dispatch engine you will never open. Read the ordering-app page instead — same subscription, different half of it.
If you want to be discovered by people who have not heard of you, this does not do that. A marketplace does. What this does is stop you renting your own regulars back at 15–30% a time.
And if you are an aggregator building a marketplace with many restaurants on it rather than a restaurant with delivery, this is the wrong product family entirely — that is a multi-vendor marketplace platform, and we will say so rather than sell you this.
White-label delivery, answered
What is a white-label food delivery app?
Delivery software sold under your own brand rather than the vendor's: a customer app in your name for ordering, a driver app for whoever delivers, and an admin side that assigns jobs and tracks them. The customer sees your brand end to end, and you pay a software fee instead of a commission on every order.
Do I need my own drivers?
No, and you can change your mind later. Devfood connects to 4 on-demand courier networks — DoorDash Drive, Uber Direct, Shipday, Nash — so a delivery can go to your own rider, to a courier network, or to whichever is available when the order lands. Restaurants commonly run their own fleet at peak and hand the overflow out.
How does the app decide which driver gets an order?
Auto-dispatch scores the available drivers on distance to the pickup, how many jobs each is already carrying, and vehicle type, then offers the job to the best-scoring one with a timeout before it moves to the next. A dispatcher can override any of it from the admin panel, and you can run the whole thing manually if you would rather.
Can customers see where their driver is?
Yes — live GPS on the map in the customer app, with an ETA that updates as the driver moves, plus notifications at each stage. It is the single feature customers most often say they miss when a restaurant leaves a marketplace, which is why it is in the base subscription rather than an add-on.
What does a white-label delivery app cost to run?
A flat monthly fee per location, set for the market you trade in, with no per-order cut. Third parties bill you separately for what they provide: an Apple Developer membership, mapping API usage for addresses and tracking, SMS verification, and your payment gateway's transaction fees. Courier networks charge their own per-delivery rate when you use them.
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